We Are
Roking Trading
Bridging global suppliers and African markets with unmatched precision.
Our Mission
To provide high-quality products at competitive prices while maintaining transparent and sustainable trade practices.
Our Mission
We achieve this through specific actionable strategies implemented across our supply chain:
- Direct sourcing from farms
- Zero-tolerance for corruption
- Carbon-neutral logistics planning
Our Vision
Become the most trusted partner for international trade across Ethiopia and the wider African region.
Our Vision
We achieve this through specific actionable strategies implemented across our supply chain:
- Expanding to 5 new markets by 2025
- Building local processing hubs
- Digitizing trade documentation
Core Values
Integrity, Reliability, Speed, and Customer-Centric service form the core of our operations.
Core Values
We achieve this through specific actionable strategies implemented across our supply chain:
- 24/7 Client Support
- ISO 9001 Compliant Processes
- Employee Profit Sharing
0+
Countries
0+
Partners
0%
Compliance
0/7
Support
Our Journey
From humble beginnings to market leaders.
2019
Founded
Started as a small coffee exporter in Addis Ababa.
2018
Expansion
Opened industrial machinery import division.
2021
Global Reach
Established partnerships in Dubai and China.
2024
Digital Era
Launched automated logistics tracking.
Ecosystem
Trusted by
Leadership
Experienced professionals navigating complex trade landscapes.
Misrak Demissie
Message from the Desk
"We are committed to timely delivery and strong partnerships. We don't just move goods; we move businesses forward by navigating complex customs and logistics landscapes so you don't have to. Our promise is precision."
Operations Director
Executive Team
Head of Finance
Executive Team
Logistics Chief
Executive Team